Established galleries and artists are embracing the internet, the fastest growing and fifth largest market for art. Alliances with exclusive websites give them access to tools vital for connecting with online collectors. We have redesigned these tools around the needs of curators and made them freely available, because everyone deserves a fair chance to succeed.

Online communities have destroyed dictatorships and changed the world, by giving everyone the ability to follow and engage with the things that matter to them. Our technology not only makes it easy for collectors to follow artists and collectors, but also intuitively share their tastes and needs with people they trust.

We spend more time designing and redesigning the look and feel of our technology than actually creating the core functions. Powerful technology is useless if it is too complicated to use. Our inspirations often come from technology we all love, so if vPatina feels strangely familiar, don't be surprised.

Starting with Warhol, artists used computers to create art. Now artists are selling digital only works. Brian Eno has created apps; Rafael Rozendaal has sold websites; and Damien Hirst has produced digital editions. We are working with artists to offer a growing range of digital content to collectors to enjoy on a broad range of devices.